News
23 SEPTEMBER 2005
ALeXX Fashion & Victor Anisimov is the new stage of development of fashion market in Ukraine
On the 20th of September in FASHION LAB, TC «ALTA CENTER», press-lunch took place devoted to collection of the leading Ukrainian designer Victor Anisimov — ALeXX Fashion & Victor Anisimov. The First National Wine-making Holding and ТМ ALeXX acted as the investor of project. Collection will be replicated and presented in the network of supermarkets of clothes of TUSO. The special designer center that for today intensively works with designer is already created in the network structure. Thus, collection, shown on the podium of the III International festival of fashion «Kievan podium» on the 19th of October this year, will be adapted to «massewing». In Ukraine nowadays niche of retail business of Ukrainian clothes for average buyer practically is not occupied. It is planned that ALeXX Fashion & Victor Anisimov will make no less than 50 different models in a season at price from 90 to 220 UAH
In press-lunch Victor Anisimov — designer, Alexander Sokolovskiy – the president of the III International festival of fashion «Kievan Podium», Julia Lukashenko — business manager of network of supermarkets of clothes TUSO, Andrey Salatskiy — executive director of the First National Wine-making Holding, Gennadiy Kulzhinskiy – marketing-director of the First National Wine-making Holding took part.
According to Alexander Sokolovskiy now there is problem of the production of light industry for own market in Ukraine. «By different estimations, Ukraine provides itself with light industry only on 5–10 %, the rest is imported products. Without putting right the production of goods in own country, we can not talk about recognizing us by world community. For this reason project ALeXX Fashion & Victor Anisimov severely will influence on further market of the Ukrainian fashion development. Serious intentions on circulating of this collection both in the format of mass-market, sale in the network of supermarkets TUSO and in the boutique of Anisimov, and in show-rooms all over the world are planned. It proves possibility to connect fashion and business on the territory of Ukraine, and to open up the product of designers to average Ukrainian consumer», — Alexander is sure.
Julia Lukashenko assures that things created by Victor Anisimov and adapted to the mass tailoring, are able to compete with many European brands. «Work of Victor Anisimov is interested to us because he has lot of interesting models for mass production that differ both by originality of construction and correspondence to fashionable tendencies — the business manager of network of supermarkets of clothes TUSO says. This collection will be produced exceptionally in Ukraine on a few sewing factories, knitting enterprises also will be involved. Network of supermarkets TUSO is the first buyer of this collection that takes part in its development and that determines its further distribution on the territory of Ukraine.
Victor Anisimov have already worked in fashion business for 8 years, but project ALeXX Fashion & Victor Anisimov is the earliest explorer in Ukrainian world of fashion. At will of the First National Wine-making Holding collection will be presented on the III International festival of fashion «Kievan Podium» in October, 19, 2005. «I’m pessimist by nature, and consider that actually the market of Ukrainian designer clothes itself does not exist at all. A consumer buys something odd, ridiculous and designers think at this time globally through it may and will sound too loud. All designers look for compromise. Why we are such up-market? And this is because nobody cares of us. I, personally, do my work honestly. If it is clean creative work and I enjoy it will be great. If it is business, clothes are sold, someone likes it – it will be great too. For me project ALEXX Fashion & Victor Anisimov is forward step. I have already assured for more than year that the Ukrainian designer clothes must be sold in parties and on commercial basis. Now we maybe hurry ahead of carriage – is it correct or not, time will show»- Victor asserts. He specifies that preliminary agreements were signed in the middle of July, from August sewing of collection was begun. At this stage creative constituent of collection is developed on 90%, on 50% she is already put into effect, and in preparation to the mass production she is ready on 40%.
Andrey Salatskiy, executive director of the First National Wine-making Holding, is sure that for Holding this project is very important as well as for designer Victor Anisimov, because it is logical continuation of philosophy of Holding in general, and ТМ ALeXX in particular: «We try to be the first in everything it is put up in the name of Holding. We became the first who invested money in Ukrainian cognac-wine-making industry. We want to be the first who will be instrumental in development of fashionable industry in Ukraine. I am sure that Ukrainian consumer deserves high-quality products thet can be produced in Ukraine!».
Gennadiy Kulzhinskiy is marketing-director of the First National Wine-making Holding assures that philosophy of ТМ ALeXX fully coincides with seeing of new collection of Victor Anisimov. Designer understood the spirit that personifies ТМ ALeXX, and was ready to create. Motto of ALeXX is cognac for young in mind people, people that keep up with the fashion «ALeXX can be classic drink for business men, and also can be used for making of favorite cocktails of youth. Thus this project was created for those who isn’t afraid of experiment, and constantly develops»- specifies Gennadiy Kulzhinskiy.
ALeXX Fashion is new perspective brand with great future. It is not one-off project of Holding. The project will be developed and further, quite possibly, with engaging and other known Ukrainian designers. In the future it is also possible to expect the detachment of ALeXX Fashion project into separate trend of the First National Winemaking Holding.
