News

06 MARCH 2006

«ALeXX » TM summed up the results of the first championship in TetriXX

The first Ukrainian on-line championship in TetriXX, presented by «ALeXX»TM came up to the end on February, 27. The game continued during a month from  30 January till 28 February on website alexx.com.ua. From  06 March the off-line version is available for downloading in item «Entertainment».

Andrey Romanyuk, brand-manager of «ALeXX» TM:

«The first championship in TetriXX became one of important phases in realization of the general brand strategy, aimed at the advance of «ALeXX» in the Internet.

The object of TetriXX project - is to give, the possibility of relaxing and winning costly prizes in web to active Internet users, who constitute the special audience. The special audience, for which the project was aimed, encompasses successful young professionals, aged 23–30, who take Internet not only as means of getting information, but also as entertainment. The result of the championship showed that gamble on the audience was the correct step and had the predicted effect».

As a consequence, number of visitors on alexx.com.ua website has quadrupled. Over five thousand people showed interest in TetriXX Championship and over 350 participants registered themselves to compete for real prizes  — cognacs ALeXX Silver, Gold, Platinum, as well as other exclusive presents. In all, gamers have spent 503 hours playing. On average every registered gamer has spent nearly two hours playing TetriXX. Male membership made up 84, 5% and female one made up 15, 5%.